The ebook of the year is now out and has evolved into a book that we marketers can’t live without. We are, of course, talking about the Affiliates 4 U Performance Marketing Guide for 2013. This book of knowledge has all the on-goings and insights into the industry and makes for a very interesting read.
140 pages of an info book may seem like a lot of words slammed into some pages…but the Performance Marketing Guide is completely different. Marking out all the changes and evolutions over the last 18 months has been a feat of its own, and all the who’s who and what’s what knowledge reside in these pages. Call it a Bible, if you will, of digital and technological advances for the year 2013.
A4u have teamed up with Commission Junction to offer firm groundings of insight into the digital world. Even the most fresh-faced and budding marketers to the seasoned pros among us can benefit from what is written on the pages. Everyone is certain to find something that they wanted to know, didn’t know or never knew they needed to know about the industry.
The Guide has undergone a mass transformation to coincide with all the digital evolutions that have occurred over the past year, and that are set to come into their own over the next 18 months. The implementations of altering and adding new sections into the guide have been brought forward since the 2011 guide. Technology is a new section in which focuses on the innovation and developments in the industry. Video, call tracking and tag management are some of the topics that are covered for everyone wanting to progress into performance tracking in these areas. Mobile too is really a very interesting read, considering this is a huge pull to cover the ‘grey area.’ I am of course, talking about mobile affiliate tracking and a loss of commission. It sheds light on the current stance and where to cover all your bases, giving it a broader remit in this section of the guide.
You can download the ebook Performance Marketing Guide fro 2013 from A4U here: http://www.affiliates4u.com/feature/download-performance-marketing-guide-2013-now/All in all, the Performance Marketing Guide for 2013 is an interesting, knowledgeable and in some cases liberating read. Touching on things that we have been thinking but not acting upon, shedding light on topics that are still fairly new to most small businesses and allowing in depth insights into the industry is certainly a useful tool for any marketing professional, looking for questions, and finding their answers within.
On 7th May 2013, the most respected and highly sought-after folk in the performance marketing world will descend on Grosvenor House Hotel in Park Lane,London to dazzle, dine and, fingers crossed, win one of the most prestigious awards in the marketing industry; The Performance Marketing Awards is back and set to be bigger and even better than last year and before!
After the ultimate success of the awards and the record breaking turn out of 2012, the submission entries for the 2013 awards are now open. You can enter your favourite, most respected, well-loved, best looking company for whatever reason you think they deserve to win. There is a slight change however, as the board have altered, amended and added some award categories.
The 2013 Performance Marketing Awards will see the addition of five new categories:
- Best Brand Engagement Campaign
- Best Agency0led Performance Marketing Campaign
- Most incremental Performance Marketing Campaign
- Grand Prix Award
- Best Account Manager at an agency or Network
The changes are to recognise and include the importance and vast presence of agencies and the work they also produce. Simply submit your entries and then await them to be scrutinised under a close and watchful eye of the large judging panel. These include some of the most respected and innovative partners in the world of performance marketing.
If of course, you would like to nominate Bright Digital Minds, then we would be honoured (hint hint) and would definitely give a shout out to those of you who entered us. You can submit your entries NOW and may we take the opportunity to wish everyone good luck and all the best in your chosen category submissions.
For more information about the 2013 Performance Marketing Awards, and for a full list of the categories available for submissions please visit the 2013 Performance Marketing Awards website
Performance marketing is forever changing, ever-adapting and widely becoming recognised as a thing of ‘the norm.’ Up until recently performance marketing has been seen as quite taboo and for want of a better word, grubby. There has been a past view that monitoring the performance of companies and businesses, including customer visits, product selection and consumer habits, is seen as a little ‘backhanded.’ The famous words of ‘Big Brother is watching you’ gripped the nation and as such, monitoring what we do when visiting a website was seen as a little uncouth. As the marketing industry continues to develop at a velocity of ‘change,’ the way in which we research, view and capture our audiences has also adapted.
Performance marketing now is seen as something that most companies can’t do without, and is seen as more of a necessity than a sin. Some of the leading industry experts and the big boys in business have embraced this change and need for customer consumer information, as a result of this have invested large quantities of money into research for the best platforms and training tools to use. Ploughing money into something that until recently has been seen as outlawish may seem like a waste or indeed a risky move, but with more and more businesses and companies admitting that we can in fact learn from our customers by buying into this research, there really does seem to be a shift in judgement.
A4uexpoLondon recent held its 2012 conference, focusing on this very topic. The dynamic role that performance marketing holds in today’s society derives from the thirst and need that brand loyalty and customer satisfaction scores mean nothing unless you know what your customer wants and why. Speakers from Tesco, Sky and Moneysupermarket all spoke about the importance of data-capturing and putting time and effort into researching what it is your customers want, need and look for when choosing your business brand.
All in all, the days of performance marketing being bad-mouthed are now long gone, and it’s now a case of who doesn’t do or have it. The more we can learn about our customers shopping patterns and what draws them to a certain brand is something that we have all been for donkeys years, but now it seems it is, at last, an acceptable thing to behold and capture.