Two thirds of the UK are now active members of Facebook. That means 27 million people in the UK have an account on the social media platform, with 19 million of this number logging in on our mobile devices. We also spend on average 7 hours on the social site, which equates to 1 in 5 minutes spent online, we’re on Facebook.
The latest stats come just in time and sit in line with a new retail initiative…The Retail Centre. This is a fairly new concept, but one that is already in place in America. Facebook aims to offer advice, useful hints and top tips on how to maximise your use and users on the platform.
It has been proven through statistics that there is a definite correlation between things that your friends online like, recommend and have previously purchased to others purchasing through these channels. Nearly 23% have tried a new restaurant, pub, or bar following a friend’s recommendation, with a larger percentage listening to similar music online to their friends.
The Retail Centre is set to release handy hints of how you can grow readership of your company on the platform, and potentially reach out to those people who are looking at friends profiles to see what they have been buying online.
At the beginning of the month Facebook introduced Timeline for Pages, a new layout that will enable you to highlight specific stories or items of interest, interact with your followers to a greater degree and offer the ability for users to send you private messages. Most users are already familiar with Timeline through their personal accounts but there are some differences incorporated in to Timeline for Pages that can help your business.
Using a two-column approach that allows you to highlight important stories at the top of the page for up to seven days, Timeline signals to your followers that you want them to take note of it. Your general news feed is spread across the page with the timeline running down the centre. You can now determine what information is readily available to your audience, playing up those items you deem important and hiding anything you no longer want to appear to the public. You can even go back and fill in any gaps to ensure your users are getting a cohesive and complete view of your brand or business
We recently blogged about Insights for Pages, with Timeline those Insights will be visible in an admin panel at the top of the page, unseen by the public. Covering everything from your notifications to private messages, new likes and tips, the admin panel also provides access to the entire activity log for your Page.
The About section for your business is now front and centre, right underneath the new cover photo. Revise this section now, let your readers find out more about your company or where to find you elsewhere on the web. Utilise the cover photo to post something interesting and brand related. Facebook has strict rules on what can and can’t be included in a cover photo and, with it being the first thing your users will see, it should be carefully considered.
You can add information to the boxes to the right of your About section, previously these would have been links on the left hand side of your Page. Four boxes will always be visible, with photos being the first, but you can order the remaining three however you please. Take the opportunity to include up to twelve pieces of information or apps that are significant for your business.
Use the composer to create Milestones for key events in your company’s history such as a product launch or the opening of a new store; celebrate, emphasis and make it easy for your audience to learn about the important happenings. Milestone posts, like any posts in your feed that you star as important, will take up the full width of the page and require a photograph.
Your users will see information about friends who have interacted with your Page, offering incentive for them to get involved. By highlighting your followers and their activities Timeline for Pages is increasing your ability to interact with your fans, your comments in reply to their posts will appear here and on their feed.
Admin access levels are apparently in the pipeline, allowing you to grant differing permissions for any employees who may need to administrate your Page. This can greatly help your customer service department with the advent of private messages for Pages, allowing them access means they can do their job without requiring an intermediary.
Timeline will be rolled out for all Pages by the end of this month (March 30th). For those wanting more information on how to use Timeline for Pages there’s a handy interactive learning video linked from the help menu at the top of your Page.
Resources to help your transition:
Facebook Pages Terms – https://www.facebook.com/page_guidelines.php
Introducing New Facebook Pages – https://www.facebook.com/help/pages/new-design / https://www.facebook.com/about/pages
Image sizes guide - http://www.supercod.com/internet/facebook-timeline-photo-size/
Here’s what Timeline will look like for pages! They are all changing on the 30th March – so get prepared!
Facebook have been making some pretty decent changes to their Insights. I went through all the new changes and took some screen grabs for you all to see. You can see how impressive these changes are and why it’s worth keeping an eye on things;
Facebook State “We’ve improved Facebook Insights by adding new metrics to help you get a better understanding of your audience and how they interact with your Page.” I took a number of screen grabs from their tour around the new improvements for you all to have a look at;
1) Important Metrics – Here you see the key four metrics including the impressive ‘friends of fans’ showing you just how big your potential reach is!
2) Total Likes and Friends of Fans – Here are the two important metrics in terms of how many fans you have, and potential fans you could have
3) People Talking About This and Weekly Total Reach – Who has been talking about you or creating content about you? Who has seen those messages – great for keeping an eye on viral campaigns!
4) Overview – does what it says on the tin, gives you a visual representation of what is going on with your page. Who is talking about you and your weekly total reach.
5) Understanding Your Posts – This part looks at each of your posts and ranks them by engaged users, who is talking about it, virality and reach. The example below doesn’t show the greatest results – but have a play with your own and you’ll see how interesting and insightful this is.
6) Virality – this looks at what types of post your audience respond to and them gives it a score. Competitions and ‘Share’ are more likely to get higher % scores, so you can start to build an insight into your fan base and audience.
7) More Detailed Metrics – For those of you who want to drill down further. you can have a deeper delve into various metrics to really get an understanding of how your page works.
8.) Your Audience – Information including demographic, sex, country and age are just some of the interesting bits of data you can find here. Making it easier to tailor your content to ensure optimum conversion.
9) How People Talk About You – These graphs show you how people are talking about you, so that you can see what content will potentially get the most engagement in the future.
10) Export Data – All the way through Insights you are given the option to export the data. Perfect for impressing the boss or one of your clients.
11) A quick snapshot of what the new Insights looks like on a dummy page of mine!
For more information on Facebook Insights or to find out how Bright Digital Minds may be able to assist you with your Social Media, please get in touch.