At the beginning of the month Facebook introduced Timeline for Pages, a new layout that will enable you to highlight specific stories or items of interest, interact with your followers to a greater degree and offer the ability for users to send you private messages. Most users are already familiar with Timeline through their personal accounts but there are some differences incorporated in to Timeline for Pages that can help your business.
Using a two-column approach that allows you to highlight important stories at the top of the page for up to seven days, Timeline signals to your followers that you want them to take note of it. Your general news feed is spread across the page with the timeline running down the centre. You can now determine what information is readily available to your audience, playing up those items you deem important and hiding anything you no longer want to appear to the public. You can even go back and fill in any gaps to ensure your users are getting a cohesive and complete view of your brand or business
We recently blogged about Insights for Pages, with Timeline those Insights will be visible in an admin panel at the top of the page, unseen by the public. Covering everything from your notifications to private messages, new likes and tips, the admin panel also provides access to the entire activity log for your Page.
The About section for your business is now front and centre, right underneath the new cover photo. Revise this section now, let your readers find out more about your company or where to find you elsewhere on the web. Utilise the cover photo to post something interesting and brand related. Facebook has strict rules on what can and can’t be included in a cover photo and, with it being the first thing your users will see, it should be carefully considered.
You can add information to the boxes to the right of your About section, previously these would have been links on the left hand side of your Page. Four boxes will always be visible, with photos being the first, but you can order the remaining three however you please. Take the opportunity to include up to twelve pieces of information or apps that are significant for your business.
Use the composer to create Milestones for key events in your company’s history such as a product launch or the opening of a new store; celebrate, emphasis and make it easy for your audience to learn about the important happenings. Milestone posts, like any posts in your feed that you star as important, will take up the full width of the page and require a photograph.
Your users will see information about friends who have interacted with your Page, offering incentive for them to get involved. By highlighting your followers and their activities Timeline for Pages is increasing your ability to interact with your fans, your comments in reply to their posts will appear here and on their feed.
Admin access levels are apparently in the pipeline, allowing you to grant differing permissions for any employees who may need to administrate your Page. This can greatly help your customer service department with the advent of private messages for Pages, allowing them access means they can do their job without requiring an intermediary.
Timeline will be rolled out for all Pages by the end of this month (March 30th). For those wanting more information on how to use Timeline for Pages there’s a handy interactive learning video linked from the help menu at the top of your Page.
Resources to help your transition:
Facebook Pages Terms – https://www.facebook.com/page_guidelines.php
Introducing New Facebook Pages – https://www.facebook.com/help/pages/new-design / https://www.facebook.com/about/pages
Image sizes guide - http://www.supercod.com/internet/facebook-timeline-photo-size/
Here’s what Timeline will look like for pages! They are all changing on the 30th March – so get prepared!
Email marketing is one of the best ways to reach customers that are interested in your product. If you are planning on sending emails, or already send them then you know the importance of the subject line. Having subject lines that not only catch the attention of your customers, but also get them excited is the best way to make that sale. If you aren’t sure about the best way to write your email subject lines, here are a few tips that you should follow.
Use A Newspaper
Learn how to write your email subject lines like a newspaper headline. Newspaper headlines are short and crisp. They give you all the information that you need in just a few words. These headlines are attention grabbing allow the reader to know what they should expect after they open the email. Use you local newspaper to get a feel for how your subject lines should look.
Use The From Line To Your Advantage
The “from” line in your email should be from a private host. For instance, if you are emailing your customers from Dave@aol.com they will not take it as seriously as Dave@emailmarketing.com. Make sure that you have your own webhosting email service when you are sending out your emails.
Personalising your email subject lines for the product that you are promoting is essential. Some email marketers will send out a message with a subject line like “New Product Available.” This could mean anything and it doesn’t draw excitement. An email subject line like “Marketing Solution 2.0 Now Available For You John” draws excitement and can be used as a call to action.
If your email is seen as too spammy to the inbox, it will get flagged. One of the best ways to see if your email can get flagged is to run it through a content checker. These are designed to tell you what words in your email could get it filtered. Subject lines with all capital letters or using an exclamation point can get your email marked.
The word “Free” will not necessarily get your email filtered out, but you shouldn’t make “free” the first word of your email. This may get your email marked as spam. If you are offering a free product or bonus, use “no cost” or something similar to get your email to go through without being marked as spam.
Don’t Lead Them On
Email marketing is a lot like dating. You don’t want to lead the person on when they are putting trust in you. When a customer reads about your product and you are going on and on about how great it is, they expect a great product. If you are giving them a product that doesn’t have the features you claim, they will never trust you again. You want to be honest with all of your email marketing and not lead your customers down a path they will never return to.
When I first decided to launch Bright Digital Minds, I realised that I couldn’t exactly go out there as a social media manager without having some social media going on myself. So in a vain attempt to make BDM look popular during the launch process, and as part of a test of this new phenomenon I had heard so much about, I decided to put my hand in my pocket for a whole £10 (just less than) and see what happened with Fiverr…
For those of you new to the Fiverr concept, you basically pay $5 for pretty much anything you want. People will offer their random services for a hugh $5… (£3.17)
So what did I order?
A brand new twitter background – see below screen shot. Needless to say I don’t like it I gave clear direction on what I wanted, logo’s and also my site to give the general feel – It’s a lazy effort – and has now actually cost me in time as I now have to build something myself Just noticed the cheeky swine is using my twitter as an example of his work!!!
I should also mention here that the first order I placed actually never went ahead – the dude never replied to anything. In Fiverr’s defence – they have a nifty system in place which automates messages to tell you when your order should be ready by. If nothing happens, they’ll remind you it’s late – then give you the option to cancel it. Nifty!
200 Facebook Fans – once again, less than impressed – it served a purpose and got me the all important vanity URL – but these fans are not relevant to me or the company or the business objectives. But for £3.17 – I’ll take that hit.
500 Twitter Followers – possibly the worst of the lot… I am so miffed, no, angry about this one. Naively when I accepted the gig, I handed over my logins, not realising in the whirlwind of launching what this spammy arse would get up too. As you can see from the screen shot below – his promise of ‘will add 500 Real and Active followers in your twitter account for $5′ isn’t strictly correct now is it!!! Not only did I not get my 500 followers, the ones I did get were as a result of him following anyone and everyone he knew would just follow back. He ended up following way over 1000 people that have now spammed my feed… I could have done that myself, and at least followed relevant people with the hope that my feed would at least hold insightful information! Now I have the lovely job of unfollowing all these people, and following some people I actually respect! Bah humbug!
Lesson learned! At £3.17 you really do get what you pay for. I think I’ll stick to ordering crochet lions
Finally after what seems like weeks and weeks and months of plotting, writing and building, Bright Digital Minds is finally live!
Hopefully the site gives a good insight into the many services BDM offer along with some interesting articles on digital marketing. We’ll be updating the site regularly so make sure you keep coming back.
Huge thanks to everyone who has supported BDM these last few weeks, from the creative aspects to the content tweaking and the feedback!
Here’s to a bright future!