Despite strongly denying significant reports of an imminent update, Google has ploughed ahead with another Panda update. Version 24 was uploaded yesterday, 22nd January, and was confirmed by Google when they tweeted,
“New Panda data refresh rolling out today: 1.2% of English queries affected. Background goo.gl/8Zqy1“
Version 23 saw 1.3% of English queries affected 21st December 2012, and the previous update before this was in November 2012. It seems as though Google are pushing out Panda updates every four weeks or so now. Google’s response? Continue to develop high-quality sites and content rather than trying to crack the code of algorithm. Some sites are still trying to keep up with the algorithm, but if the updates are as often as every month, you will only suffer in the long term. Whilst Google Panda is one of the most well-known and high-spec uploads affecting search engine rankings, it is on average just 1 in 500 improvements rolled out each year.
So it seems to be in with standing a chance against the constant improvements of Panda, the main adjustments will need to come from your site. The need to create and maintain high-quality sites and content will help boost your site in the search engine rankings and push low and poor quality listings, further down the pages. Google has previously said that it thinks more sites should concentrate more on developing the best possible user and customer experience, rather than just having a site for having a site’s purpose.
Whilst Google claim that the Panda updates are to help sites in SEO terms, it has affected a large amount of sites across the globe. More and more people are being hit hard by the updates and are now having to fill in more and more DMCA reports. This is when other sites in the same / similar field simply copying the information you have spent the time and energy and in a lot of cases, money, into writing and SEO proofing your pages, and pasting it onto their own.
It seems a shame that these sites are being pulled for plagiarism, as this certainly wouldn’t stand at university or even school level. So what makes the internet any different? Once thing is for sure, we will never get to the bottom of that question, but for the meantime it looks as though we will have to continue to pour resources into the highest quality web design, copywriters and data analysts to keep an eye on the future affects of Google Panda.
Blogger, one of the world’s most popular free blogging platforms, has revamped its interface to fall in line with Google’s clean, sleek and white look they’ve produced for many of their products. With its streamlined appearance, Blogger’s interface now gives you easy to navigate shortcuts from the dashboard to everything you could possibly need.
As ever, the start page or dashboard, is the point of origin for everything. Here you can overview all of your blogs at a glance. With information on pageviews, including a small graphic showing pageviews for the last month, post and follower information, and any comments requiring moderation, you can quickly and easily keep track of the status of each blog you run or are signed up to participate with. With a quick link to a new post, drop down menu for more areas to view and a button to view your blog, Blogger have tried to put everything that you could need all in one place. If you use the Google Friend Connect widget to track blogs of interest, posts from those blogs will appear below the dashboard section and can also be picked up in Google Reader, giving you a seamless integration of multiple Google products.
Each blog you run has now been given its own overview page, allowing you to see slightly more information at a glance without needing to drill down. Accessible from the drop down menu in the dashboard, the overview gives you a quick look at your blogs stats, including top traffic sources. It also displays comment information, page views, post, and follower totals. To the left is a menu containing everything from the drop down menu for each blog in the dashboard. And with latest Blogger news, links to guides on top articles for optimising your blog, Blogger are hoping to provide sources of information that are useful to their users without requiring you to search help pages or others sources to find it.
Of key interest to most people monetising their blogs are the stats and earnings pages. The stats page provides information on who visits your blog, where they came from and where they live. With additional information on their browser and operating system you can pinpoint your users with greater accuracy and ensure that your blog is optimised for the browsers and OS your visitors are using. With information on the posts visited, broken down by day, week, month and all time, you can keep track of the sort of posts that are popular to help you target a wider audience.
If you’re signed up to Google AdSense then the earnings page will display your basic earnings data without you needing to go to the AdSense dashboard to view it all. You’ll be able to see the page views, clicks, click through rate, cost per click and revenue per 1000 page views your blog has received at a glance. And with the recent launch of the Google Affiliate Network you can quickly and easily expand the potential earnings you can gain through Google’s platforms, all fully integrated to make life easier. It’s worth noting, however, that for full reporting you will still need to log in to AdSense and the Affiliate Network.
In addition to its new simple to use interface, Google have also introduced a template designer and several basic templates to allow users to completely customise their blog layout without the need to learn html or css coding. Making it more cost effective to get your own blog off the ground and earning without necessarily needing to hire a web designer to create the entire layout from ground up. Blogger is working hard to integrate relevant products, make their interfaces simple to use and navigate, and empower their users to produce blogs that can generate an income should they wish.
Finally after what seems like weeks and weeks and months of plotting, writing and building, Bright Digital Minds is finally live!
Hopefully the site gives a good insight into the many services BDM offer along with some interesting articles on digital marketing. We’ll be updating the site regularly so make sure you keep coming back.
Huge thanks to everyone who has supported BDM these last few weeks, from the creative aspects to the content tweaking and the feedback!
Here’s to a bright future!