What Is A Cookie

Guide To Cookies

What is it
A cookie is a small piece of information in the form of a text file sent by the web server to store on a web browser so it can later be read back from that browser.

Who uses it
Cookies are used by owners of websites to keep track of their visitors.

Whys is it useful to an organisation

  • Cookies help the usability of a website as it can store user preferences.
  • They are the core of analytics pages which allow these tools to provide useful data.

Limitations

  • They can easily be deleted and without them behaviour cannot be monitored.
  • They depend on the computer they are placed on. One computer can have various users so the cookie could store information meant for somebody else.
  • Many people see cookies as an invasion of privacy.
  • Cookie Law – The EU Cookie law is now in effect across the EU.The law is amended privacy legislation that requires websites to obtain informed consent from visitors to store or retrieve any information on a computer or any other web connected device.

Key terms
Web Server – A computer program that delivers content, such as web pages using the Hypertext Transfer Protocol (HTTP).
Web Browser – A program used to view HTML documents
HTML – (Hypertext Markup Language) A place where all material on the web is formatted in a general, uniform format

Websites

http://www.allaboutcookies.org/

http://www.microsoft.com/info/cookies.mspx

http://www.cookiecentral.com/

http://www.iabuk.net/search?keys=cookies&op=Search