What is Pinterest?
Pinterest is a social networking site that uses a virtual pin-board interface. The users of the site collect photos which they can then link to any products that they like, which in turn creates their own pin boards, they can also follow the pin boards of other individuals whom they also find of interest.
Who Uses it?
Eighty percent of users are women and they post pictures of everything from kitchen gadgets, home décor to baby products. Once they’ve pinned pictures they can then go back to these so that they never forget about the product that they were desperate to buy.
Why is it useful to an organisation?
Pinterest is a great source of visitors to your website as you can tag all the photos and images you add and share with a link back to your website. These visitors are very well targeted people in the buying path.
Any top tips?
- Pin other people’s content to build a wider following
- Get fans involved to help spread the word
- Pin infographics
- Pin e-books, white papers, and videos to generate traffic to your site
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